Imakethe yomhlaba wonke yezithako zemvelo zamakha ngo-2022 ibiza amaRandi ayizigidi eziyizinkulungwane eziyi-17.1. Izithako zemvelo zamakha zizokhuthaza kakhulu uguquko lwamakha, insipho kanye nezimonyo.
Izithako zephunga lemvelo Ukubuka konke kweMakethe:Ukunambitheka kwemvelo ukusetshenziswa kwezinto zokusetshenziswa zemvelo nezemvelo ezivela endaweni ezungezile ezenziwe ngama-flavour. Umzimba ungamunca ama-molecule anuka kamnandi kula ma-flavour emvelo ngephunga noma ngesikhumba. Ngenxa yokwanda kokuqwashisa ngokusetshenziswa kwama-flavour emvelo nawokwenziwa kanye nobuthi obuphansi balezi zinhlanganisela zokwenziwa, la ma-flavour emvelo afunwa kakhulu phakathi kwabathengi. Amafutha abalulekile kanye neziqephu ziwumthombo oyinhloko wephunga lemvelo lama-substrate nama-perfume. Ama-flavour amaningi emvelo awavamile futhi ngenxa yalokho ayigugu kakhulu kune-flavour yokwenziwa.
Ukuguquguquka Kwemakethe:Izithako zephunga lemvelo zivela ezinsizeni zemvelo ezifana nezithelo, izimbali, amakhambi nezinongo, futhi zisetshenziswa kabanzi emikhiqizweni efana namafutha ezinwele, amafutha abalulekile, amakha, ama-deodorant, insipho kanye nezinsipho zokuhlanza. Njengoba abantu besabela kumakhemikhali okwenziwa njenge-hydroxyanisole ene-butylated, Imiphumela emibi ye-BHA, i-acetaldehyde, i-benzophenone, i-benzyl salicylate ene-butylated kanye ne-BHT, phakathi kokunye, iya ngokuya iqondakala, futhi isidingo sezinongo zemvelo siyanda. Lezi zici ziqhuba isidingo semikhiqizo enjalo. Izinongo zemvelo nazo zihlotshaniswa nezakhiwo zokwelapha ezahlukahlukene. Izimbali ezifana ne-jasmine, i-rose, i-lavender, i-moonflower, i-chamomile, i-rosemary kanye ne-lily, ezivame ukusetshenziswa kumafutha abalulekile, zihlotshaniswa nezakhiwo zokwelapha ezahlukahlukene ezifana nokulwa nokuvuvukala, ukulwa nokugqwala, izimo zesikhumba kanye nokungalali. Lezi zici ziqhuba isidingo sezithako zokunambitheka zemvelo. Ukusebenzisa isinongo semvelo njengesinongo kungasusa ingozi yesifo sokuphefumula ngoba asinobuthi. Amakha emvelo asetshenziswa ezinhlotsheni zokuhlanza nawo asiza ekunciphiseni ukucasuka kwesikhumba. Lezi yizizathu eziyinhloko zokwanda kwesidingo sezinongo zemvelo kunezokwenziwa. Isidingo samaphunga emvelo siyakhula, ikakhulukazi ngoba amaphunga emvelo angcono kunephunga elenziwe ngezinto ngokwezinzuzo zezempilo kanye nephunga elihlala isikhathi eside. Kukhona nesidingo esinamandla kanye nokwamukelwa okunempilo ngaphakathi kohlu lwamakha asezingeni eliphezulu amaphunga emvelo angavamile atholakala ezithakweni zemvelo ezifana ne-loam kanye ne-musk. Lezi zinzuzo ziqhuba isidingo semakethe kanye nokukhula.
Isidingo esikhulayo sama-perfume ahlanzekile, emvelo, enziwe ngokwezifiso kanye nokwenyuka kwezinga lokuphila kungenye yezinto ezibalulekile, futhi ukuthuthukiswa kokubukeka ngokusebenzisa imikhiqizo yobuhle kulindeleke ukuthi kuqhube ukukhula kwemakethe. Imikhiqizo yamakha esezingeni eliphezulu esebenzisa amakha emvelo idinga ukuthi imikhiqizo yayo iqinisekiswe yizinhlangano ezifanele ukuqinisekisa ubuqiniso bezithako zemvelo ezisetshenziswayo. Lokhu kuvumela abathengi ukuthi bathembe ama-perfume asezingeni eliphezulu futhi bandise ukwamukelwa kwama-flavour emvelo. Lezi zinto ziye zabangela ukwanda kwesidingo somkhiqizo. Ukusungulwa komkhiqizo, ukwanda kokukhangiswa komkhiqizo ezinkundleni zokuxhumana ezahlukahlukene kanye nokwanda kwesidingo sama-air fresheners njenge-sprays, ama-room fresheners kanye nama-air fresheners ezimoto. Ohulumeni bakhuthaza imizamo yokuthuthukisa imikhiqizo ephephile emvelweni, futhi lezi zinto ziqhuba ukukhula kwemakethe yezinto zokusetshenziswa zokunambitheka kwemvelo. Ama-perfume mbumbulu nama-perfume okwenziwa kulula futhi kushibhile ukuwakhiqiza, kuyilapho ama-perfume emvelo engekho. Izindleko zokukhiqiza ezikhuphukayo namakhemikhali kuma-perfume kungabangela imiphumela emibi njengezinkinga zesikhumba kanye nokusabela kokungezwani komzimba. Lezi zinto zikhawulela ukukhula kwemakethe.
Ukuhlaziywa kwezingxenye zemakethe zezithako zemvelo zephunga elimnandi: Ngokuphathelene nemikhiqizo, isabelo semakethe semikhiqizo yezinto zokusetshenziswa kwezimbali ngo-2022 singama-35.7%. Ukuthandwa okwandayo kwezithako ezisekelwe ezihlotsheni zezimbali emikhiqizweni efana nama-perfume, ama-deodorant, insipho, njll. futhi le mikhiqizo ithandwa kakhulu ngabesifazane kuqhuba ukukhula kwalesi sigaba. Isigaba somkhiqizo wezinto zokusetshenziswa zephunga lokhuni kulindeleke ukuthi sikhule ku-CAGR engu-5% ngesikhathi sokubikezela. Lokhu kufaka phakathi isinamoni, imisedari kanye ne-sandalwood, ezisetshenziswa kuma-perfume ahlukahlukene. Kuqhutshwa yizici ezifana namakhandlela e-sandalwood, insipho, kanye nesithakazelo esikhulayo kuma-perfume aqinile, ukukhula kwalesi sigaba kulindeleke ukuthi kuqhubeke kuze kube sekupheleni kwesikhathi sokubikezela.
Ngokusekelwe ekuhlaziyweni kwesicelo, ingxenye yokunakekelwa kwasekhaya yayibalelwa ku-56.7% wesabelo semakethe ngo-2022. Kunesidingo esikhulayo semikhiqizo efana nensipho, uwoyela wezinwele, okhilimu besikhumba, izihlanzi zomoya, amakhandlela anephunga elimnandi, izihlanzi kanye namakha ezimoto. Lezi zici zizoqhuba ukukhula kwesidingo kulesi sigaba ngesikhathi sokubikezela. Ingxenye yezimonyo kanye nokunakekelwa komuntu siqu kulindeleke ukuthi ikhule ku-CAGR engu-6.15% ngesikhathi sokubikezela. Izicelo eziningi ezikoleni, ezindaweni zamahhovisi, kanye nasezindaweni eziningi zezentengiselwano kanye nemikhakha yezimboni, kanye nesidingo esikhulayo semikhiqizo yokuhlanza ebalulekile emkhakheni wezokunakekelwa kwempilo, kuzoqhuba ukukhula kwesidingo. Ngenxa yezici ezifana nokwanda kokusetshenziswa kokunakekelwa komuntu siqu kanye nezimonyo emazweni asafufusa, kanye nokwanda kokuqwashisa ngokuzinakekela, le ngxenye kulindeleke ukuthi ikhule ngesikhathi sokubikezela.
Ukuqonda kwesifunda:Ngo-2022, isifunda saseYurophu sasibalelwa ku-43% wesabelo semakethe. Ngenxa yesidingo esinamandla kanye nezintandokazi zabathengi ezicacile esifundeni, isimo sezulu esivelele esifundeni, ukukhula kwezithako zemvelo ezisezingeni eliphezulu kanye nentuthuko yezobuchwepheshe kuye kwenza abakhiqizi bakwazi ukukhiqiza ukunambitheka kwemvelo okuseqophelweni eliphezulu nokuthembekile emhlabeni wonke ngesidingo semakethe esinempilo. Lesi sifunda siyikhaya lenye yezimboni zezimonyo ezinkulu kakhulu emhlabeni. Izici ezinjengokwandisa ukuqwashisa ngobuhle phakathi kwabantu, ukwanda kwezivakashi, kanye nokwenyuka kwemali engenayo elahlwayo kuqhuba ukukhula kwemakethe. Imakethe eNyakatho Melika kulindeleke ukuthi ikhule ku-CAGR engu-7% ngesikhathi sokubikezela. Ukusetshenziswa okwandayo kwezithako zokunambitheka kwemvelo emikhiqizweni efana nensipho, insipho, izimonyo, kanye nemikhiqizo yokunakekelwa komuntu siqu kuyisici esikhulu esiqhuba ukukhula kwemakethe. Ukwanda kwamacala okungezwani nesikhumba esifundeni kuqhuba isidingo sezithako zemvelo zokunambitheka kwezimonyo kanye nemikhiqizo yokunakekelwa komuntu siqu. Ukwanda kwezifo zesikhumba esifundeni kulindeleke ukuthi kwandise ukwamukelwa kwezithako zemvelo zokunambitheka kwezimonyo kanye nemikhiqizo yokunakekelwa komuntu siqu. I-Asia Pacific kulindeleke ukuthi ikhule ku-CAGR engu-5% esikhathini sokubikezela. Izici ezinjengokukhula kwemali engenayo kanye nokwanda kokuqwashiswa kwemikhiqizo yamakha e-premium phakathi kwabathengi esifundeni kulindeleke ukuthi kuqhubekisele phambili ukukhula kwemakethe esifundeni.
Umbiko uhlose ukunikeza ukuhlaziywa okuphelele kwemakethe yezithako zokunambitheka kwemvelo kubabambiqhaza embonini. Umbiko uhlaziya idatha eyinkimbinkimbi ngolimi olucacile futhi unikeza isimo esidlule nesamanje semboni kanye nosayizi wemakethe obikezelwe kanye nezitayela. Umbiko uhlanganisa zonke izici zemboni ngesifundo esizinikele sabadlali ababalulekile okuhlanganisa abaholi bemakethe, abalandeli kanye nabasanda kungena. Umbiko wethula ukuhlaziywa kwePorter, i-PESTEL kanye nomthelela ongaba khona wezinto ezincane zomnotho emakethe. Umbiko uhlaziya izici zangaphandle nezangaphakathi ezingaba nomthelela omuhle noma omubi emabhizinisini, okuzohlinzeka abenzi bezinqumo ngombono wesikhathi esizayo ocacile wemboni. Umbiko uphinde usize ukuqonda ukuguquguquka kanye nesakhiwo semakethe yezithako zokunambitheka kwemvelo ngokuhlaziya izingxenye zemakethe, futhi ubikezela ubukhulu bemakethe yezithako zokunambitheka kwemvelo. Umbiko wethula ngokucacile ukuhlaziywa kokuncintisana kwabadlali ababalulekile ngomkhiqizo, intengo, isimo sezezimali, ingxube yomkhiqizo, amasu okukhula kanye nokuba khona kwesifunda emakethe yezithako zokunambitheka kwemvelo, okwenza kube umhlahlandlela kubatshalizimali.
Ububanzi bemakethe yezinto zokusetshenziswa zokunambitheka kwemvelo:
Imakethe Yezinto Zokusetshenziswa Zokunambitheka Kwemvelo, ngokwesifunda:
INyakatho Melika (i-USA, iCanada neMexico)
IYurophu (e-UK, eFrance, eJalimane, e-Italy, eSpain, eSweden, e-Austria nakwamanye amazwe aseYurophu) e-Asia Pacific (eChina, eKorea, eJapan, eNdiya, e-Australia, e-Indonesia, eMalaysia, eVietnam, eBangladesh, ePakistan nakwamanye amazwe ase-Asia Pacific) eMpumalanga Ephakathi nase-Afrika (eNingizimu Afrika, eGulf Cooperation Council, eGibhithe, eNigeria nakwamanye amazwe aseMpumalanga Ephakathi nase-Afrika Ikhaya)
INingizimu Melika (iBrazil, i-Argentina, namanye amazwe aseNingizimu Melika)
Isikhathi sokuthunyelwe: Jan-02-2025